JOCOB ZHU

Founder of JOCOB CONSULTING · Founder & CPO of Jacob Column

Technology → Business

Understands technology, even more understands how technology creates business value

Business → Execution

Understands business, even more understands how business transforms into systems

Strategy → Execution

Not just planning, but personally driving execution

Nike — #1 Global Sports Brand

Global Benchmark of DTC Transformation
Nike spent 20 years building consumer lifecycle management capabilities—from Taicang Smart Logistics Center to GB2 global retail solutions, from official e-commerce to membership systems. Today, AI can give any brand in 90 days what took Nike 20 years: consumer insights, personalized recommendations, omnichannel operations.

AI Mapping:AI-powered consumer ops, shifting from "people find goods" to proactive "goods find people"

Microsoft — #1 Global Technology Company

Strongest Leader in Generative AI
Microsoft is OpenAI's largest shareholder; Copilot is redefining enterprise productivity. As the bridge linking China with Western computing and AI technology, Microsoft's global AI deployment experience is exactly what Chinese enterprises need to learn from for AI-native transformation—how to bring the world's most advanced AI capabilities into local business scenarios.

AI Mapping:Enterprise-wide AI productivity tools deployment & org adaptation

J&J — #1 Global Healthcare Company

Digitalization Balance in Highly Regulated Industries
J&J's M&A integration and compliance digitalization experience in global healthcare proves that "compliance is not a barrier, but a guardrail." In the AI era, J&J's practice provides an important reference for how highly regulated industries like pharmaceuticals and healthcare balance innovation with compliance—from GxP validation to physician relationship management digitalization, AI can create huge value within compliance frameworks.

AI Mapping:AI compliance framework & digitalization closed loop for highly regulated industries

Eli Lilly — Global Pharmaceutical Leader

Pioneer in Physician Relationship Management Digitalization
Eli Lilly's digitalization practice in physician relationship management in the global pharmaceutical industry proves that B2B relationships can also be scaled and personalized through technology. From pharmaceutical representative management to physician interview systems, AI today can help pharmaceutical companies achieve 10x efficiency in academic promotion, physician education, and compliance communication.

AI Mapping:AI-powered B2B relationship mgmt, from mass tactics to precision targeting

Lily (Oriental International Group)

Complete Practice of New Retail from 0 to 1
The new retail transformation of Lily under Oriental International Group (140 billion annual revenue) is a complete sample of traditional retail enterprise digitalization in China—from omnichannel "single ledger" to smart flagship stores, from member data platforms to Alibaba ONE Innovation Award. Today, AI can help traditional retailers complete the same leap in less time.

AI Mapping:AI-native reconstruction of traditional retail, omnichannel intelligent ops

Trendy Group (LVMH Affiliated)

Multi-Brand Group Digitalization Platform
The four platforms (product, order, member, data) built by Trendy Group, and the system integration after the cross-border acquisition of Italian SIXTY GROUP, prove that group-level digitalization is not simple system stacking, but a comprehensive reconstruction of organizational structure, business processes, and technical capabilities. In the AI era, platform capabilities can be further intelligentized, achieving true "data-driven decision making."

AI Mapping:Group-level AI hub, from data accumulation to intelligent decision-making